Fewer ingredients.
80% fewer ingredients than a typical serum. Based on published ingredient (INCI) lists for comparable leave-on hair oils and scalp serums.
Join the waitlist for your discount.
Three plant oils. Nothing you can't pronounce, nothing your scalp has to fight against. Join the waitlist for our daily scalp serum and get 10% off your first order.
3-Ingredient Formula.
Jojoba, squalane, argan. Nothing else.
Sensitive scalp tested.
Tested on a scalp with high sensitivity. Remained irritation-free for entire usage.
Suitable for all hair types.
It's light for a reason. The formula's built around squalane, which mirrors your scalp's own natural sebum — so it feels like something your scalp already recognizes, not something sitting on top of it.
Fragrance Free.
Fragrance-free. No perfume, no added scent — just the faint, earthy note the plant oils naturally carry.
EM
EMBeyond gentle.My scalp is incredibly sensitive and reactive. I was asked to test this serum during development. It left my scalp feeling calm, hydrated and comfortable without feeling heavy. It's one of the gentlest products I've used.
EM
BP
BPAll I needed.I don't use much products or topicals because of my hair type. Yet this felt light and gave a subtle shine, I really liked using it. Would definitely reccomend.
BP
0%
I couldn't find a hair product I trusted.
Every bottle had fifteen ingredients and I recognised three. If you've dealt with scalp sensitivity, you know how hard it can be to pin-point a source of irritation. Especially when so many hair products are stacked with ingredients.
So I made the one I wanted on the shelf. Jojoba, squalane, argan — cold-pressed and organic where it counts, from a single UK supplier I can name.
You're not imagining it.
The scalp problem
Nearly half of adults (47%) report a sensitive scalp — 50,000 people, 20 countries. (JEADV, 2024)
The Natural Lie.
Natural doesn't always mean 'natural'
90% of hair and skin products marketed as "natural" contain a known allergen — the exact thing label-readers are trying to avoid. On average, each one carries 4.5 of them. (JAMA Dermatology, 2022)
Clean, on paper.
Is it really clean?
94% of products sold as "clean" contain at least one allergen. The most common culprit, in 83% of them, is fragrance or botanical extracts. (Dermatitis, 2022)
A label, not a promise.
Hidden allergens?
89% of hypoallergenic children's products contain at least one known allergen. The label predicts almost nothing about what's actually inside. (J. Allergy & Clinical Immunology, 2015)
Three Ingredients, Full Stop
Jojoba, squalane, argan. Nothing else, nothing hidden.
Synthetic Fragrance
No added scent. Just the faint, earthy note the oils carry naturally.
Tested on a Sensitive Scalp.
Trialled on a highly sensitive, reactive scalp — the kind that reacts to almost everything. Three weeks, no irritation
Preservatives & Emulsifiers
No water in the formula, so neither is needed.
Mirrors Your Scalp's Own Oil.
Built around squalane, close to your scalp's natural sebum. Absorbs fully, no residue.
Cheap Bulk Ingredients.
Cold-pressed or plant-derived oils — chosen for purity, not the lowest price.
Our daily serum.
what we avoid.
The fix isn't more ingredients. It's fewer.
Most of what's in a bottle isn't there for your scalp — it's there for the product. Water needs emulsifiers to bind it. Emulsifiers need preservatives to keep them from spoiling. Fragrance covers the smell of the rest.
Take the water out, and the whole list disappears. What's left is three plant oils your scalp already recognises — nothing added to make it foam, smell, or last years on a shelf.
Join the waitlist for your discount.
Three plant oils. Nothing you can't pronounce, nothing your scalp has to fight against. Join the waitlist for our daily scalp serum and get 10% off your first order.